Case study: 'Worldwide research organizations use Opticon Data Collectors'
Getting insight in a target market requires extensive information about
the consumer's shopping behavior in conjunction with their stimulus
response. Market research organizations make use of automated
questioning and incentive research to analyze purchase behavior and
shopping patterns.
Consumer panels, equipped with barcode scanners, can easily identify
the products they bought. This is a user-friendly and easy to implement
way to obtain information about consumer behavior. The information
provides marketeers valuable insight in the purchase behavior and
shopping patterns for any segment of the population.